Lesson 1
The Model
Wholesaling is finding a seller opportunity, putting the property under contract at a price that leaves room for a buyer, then assigning or closing that contract.
Learning Wholesaling
The beginner bridge from lead to offer.
Kaizen can find the opportunity, but a new wholesaler still needs the business logic: who posted the deal, what the numbers mean, what to ask, and when to move on.
Lesson 2
Direct Owner vs. Wholesaler
A direct-owner lead should sound like the owner personally listing their own property. FSBO language alone is not enough, because agents and helpers often post for owners.
Lesson 3
ARV and MAO
ARV is the after-repair value. MAO is the maximum allowable offer: ARV times 70%, minus repairs, minus your assignment fee.
Lesson 4
The First Seller Conversation
Your first job is not to sell. It is to confirm availability, ownership, motivation, access, condition, timeline, and the lowest price that still works for the seller.
Lesson 5
The Inspection Contingency
A short inspection period gives beginners a safety window to verify condition, access, title, buyer demand, and the numbers before committing too deeply.
Lesson 6
Finding The Buyer
Disposition starts before contract. Use buyer demand, budget, property type, location, and close speed to know who would realistically buy the deal.
Operating Rule
A lead is not a deal until you can verify the seller, estimate the repairs, calculate a buyer-safe MAO, and identify who would buy it. Use Kaizen to keep those pieces connected.