The design direction deliberately rejects purple gradients, luxury beige, and “AI” hero copy. The intended buyer of this product is not looking for inspiration. They are looking for speed and proof.

Sentence case and specific numbers

Sentence case reads like software. Specific numbers read like operations. Those two choices are enough to separate a product surface from a funnel page.

One accent, two semantics

Signal green is the brand and the match. Buyer blue and seller amber are semantic pairings. They should never be random decoration.